Privacy Policy

01Who we are

This website is operated by DISRUPTIVE ENTREPRENEURS PTE. LTD., a company incorporated in Singapore ("we", "us", "our"). We are the organisation responsible for the personal data collected through disruptivebusiness.co.

We handle personal data in line with the Personal Data Protection Act 2012 of Singapore (PDPA). Our full contact details are in section 18.

02What we collect

Information you give us. When you register for a call or contact us, we ask for:

• your name;
• your email address;
• your business name, and your website if you give it;
• a rough range for your monthly advertising spend;
• your phone number, if you choose to give it;
• anything else you tell us in a message, on a call, or in documents you share with us.

Information about your business that you share on a call. To review where your enquiries are being lost, you may show us figures such as lead volumes, close rates, follow-up records or screenshots from your CRM. We treat this as confidential business information. If those records contain personal data about your own customers or staff, you remain responsible for that data and you should only show us what you are permitted to share.

Information collected automatically. When you visit the website we may collect your IP address, approximate location derived from it, browser and device type, the pages you viewed, how long you stayed, and the website or advertisement you arrived from. This is collected through cookies and similar technologies — see section 6.

Call recordings. We do not record calls unless we tell you at the start of the call and you agree. You may decline and the call will continue unrecorded.

We do not ask for, and you should not send us, sensitive information such as identity card numbers, financial account details, health information, or payment card numbers by email or through the forms on this website.

03Why we collect it

We use your personal data to:

• arrange, confirm and prepare for the call you booked, and to send you reminders about it;
• carry out the review we offered and follow up on it;
• answer your questions and provide our services if you become a client;
• keep proper business records, issue invoices and meet our legal and tax obligations;
• understand how the website is used so we can improve it, and measure whether our advertising works;
• protect the website against fraud, abuse and security incidents.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects on you.

04Consent

When you fill in a form on this website and submit it, you consent to us collecting, using and disclosing the personal data in that form for the purposes set out in section 3.

You can withdraw your consent at any time by emailing us (section 18). We will act on it within a reasonable time and tell you what the consequences are — for example, if you withdraw consent while a call is booked, we will not be able to hold the call. Withdrawing consent does not make our earlier use of your data unlawful, and we may still keep data we are required by law to keep.

05Marketing messages

We will only send you marketing or promotional messages if you separately agree to receive them — for example by subscribing, or by ticking a box that says so. Every marketing email we send includes a one-click unsubscribe link, and we act on unsubscribes promptly. Where the Spam Control Act 2007 applies to a message, we will comply with its labelling and unsubscribe requirements.

We do not add Singapore telephone numbers to marketing call or SMS campaigns without checking the Do Not Call (DNC) Registry and obtaining clear and unambiguous consent where it is required.

We do not sell your personal data, and we do not rent or trade it to third parties for their own marketing.

06Cookies and tracking

Cookies are small files stored by your browser. We may use:

• Necessary cookies — needed for the website to work, remember your form progress and keep it secure.
• Analytics cookies — to count visits and see which pages people read, so we can improve them.
• Advertising cookies and pixels — placed by advertising platforms so we can measure which advertisements led to enquiries, and so we can show relevant advertisements to people who visited the site.

You can block or delete cookies in your browser settings at any time. If you block necessary cookies, parts of the website may stop working. Where the law where you live requires us to ask for your consent before setting analytics or advertising cookies, we will ask you before we set them.

We do not respond to browser "Do Not Track" signals, as there is no common standard for them.

07Who we share it with

We share personal data only where we need to, and only with organisations that are bound to protect it:

• Service providers who run our tools — website and form hosting, appointment scheduling, email delivery, customer relationship management, video calling, cloud file storage, accounting and analytics.
• Advertising platforms — in aggregated or hashed form, so we can measure advertising performance. We do not upload your enquiry details to advertising platforms for their own purposes.
• Professional advisers — our lawyers, accountants or auditors, where they need it to advise us.
• Authorities — where we are required to disclose data by law, by a court, or by a regulator, or where disclosure is necessary to protect our rights, our safety or the safety of others.
• A buyer — if our business or part of it is sold or reorganised, in which case the buyer must continue to protect your data under this policy.

08Sending data overseas

Some of the service providers described above store or process data outside Singapore. Where we transfer your personal data overseas, we take reasonable steps to satisfy ourselves that the recipient is bound by legally enforceable obligations to protect it to a standard comparable to the PDPA — usually through the contract we sign with them.

09How long we keep it

We keep personal data only for as long as we have a business or legal reason to keep it:

• Enquiries that do not become clients — up to 24 months from your last contact with us, then deleted or anonymised.
• Clients — for the length of our engagement, and afterwards for as long as we are required to keep business and accounting records under Singapore law.
• Website analytics — normally no more than 26 months.
• Call recordings — no longer than 12 months, unless you ask us to delete them sooner.

When a retention period ends, we delete the data or anonymise it so it can no longer identify you.

10How we protect it

We use reasonable security arrangements to protect personal data from unauthorised access, collection, use, disclosure, copying, modification or loss. These include access controls on our systems, encryption in transit, limiting who inside our business can see your data, and choosing reputable providers.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, and information you send us by email travels over the open internet.

11Your rights

Under the PDPA you can ask us to:

• Access the personal data we hold about you, and tell you how we have used or disclosed it in the past year.
• Correct personal data that is wrong or incomplete.
• Withdraw your consent to us collecting, using or disclosing your data.
• Stop marketing to you, at any time.

Email us at [email protected] and we will respond as soon as we reasonably can, and in any event within the timeframes the PDPA requires. We may need to confirm who you are first. A reasonable fee may apply to an access request, and we will tell you the amount before we do the work. In limited cases the law allows or requires us to refuse a request, and if that happens we will tell you why.

12Data Protection Officer

We have appointed a Data Protection Officer who is responsible for how we handle personal data and for answering your questions about it.

13If something goes wrong

If a data breach occurs that is likely to result in significant harm to you, or is of a significant scale, we will notify the Personal Data Protection Commission and affected individuals as required by the PDPA.

If you are unhappy with how we have handled your personal data, please contact our Data Protection Officer first so we can put it right. If you are still not satisfied, you may complain to the Personal Data Protection Commission of Singapore.

14If you are in the EEA or UK

We advertise internationally, so some visitors reach this website from the European Economic Area or the United Kingdom. If data protection law there applies to you, you may also have the right to object to processing, to restrict it, to receive a copy of your data in a portable format, and to have it erased. To exercise any of these, email our Data Protection Officer. You may also complain to your local supervisory authority.

Where we rely on consent for advertising and analytics cookies, you can withdraw that consent at any time through your browser settings or the cookie controls on this website.

15Children

This website and our services are for business owners and are not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.

16Other websites

This website links to services we do not run, such as our scheduling tool. Those services have their own privacy policies and we are not responsible for how they handle your information. Please read their policies before you give them your details.

17Changes to this policy

We may update this policy as our business, our tools or the law change. The date at the top shows when it was last updated. If a change materially affects how we use your personal data, we will take reasonable steps to tell you, and where the law requires it, ask for your consent again.

18Contact us

Questions about this policy, or about the data we hold on you, come to us directly: