Most owners answer a slow month by spending more on ads. That makes the hole bigger. It doesn't fill it.
20 minutes. Register first, then pick your time.
The part nobody looks at
Once to get their attention. Once to lose it.
When sales are slow, the first instinct is we need more leads. So the budget goes up. More people arrive. The same share of them disappears — only now you paid more for the ones who vanished.
The money is not missing at the top. It leaks in the middle — between the moment someone raises their hand and the moment they buy.
Bad leads is the easiest explanation. It is almost never the whole one. Most of the time the lead showed up and nobody was home.
Where they actually go
Here is how they disappear. These are example numbers so you can see the shape — yours will be different, and finding your real ones is the whole point of the call.
Every drop above was already paid for at the top.
The arithmetic
Same business. Same month. Same finish line. One of them sends you back to the ad account.
$6,000 more out of the bank, every month, before anyone has been served.
$0 more. One point of close rate. The traffic was already bought and paid for.
One point. Two out of a hundred becomes three out of a hundred.
That is $6,000 a month you keep, or $72,000 a year — and it grows, because the cost of a lead goes up as you buy more of them, never down.
Your numbers, not ours
Type over the example figures below. Nothing is sent anywhere — this runs in your browser.
8 sales a month at $30 a lead.
Extra revenue every month, on the same ad spend.
Extra ad spend a month to reach the same number of sales.
Fixing the leak instead of buying around it is worth $72,000 a year to this business.
How the Leak Review works
No new funnel. No rebrand. No six-month project. We start with leads you have already paid for.
We walk your last 30 leads, one by one, and mark the exact point each one stopped. The leak is usually one or two places, not ten.
We fix the biggest one first — the speed, the follow-up, the words used on the call. Small changes, made where the money is falling out.
Same ad spend, next 30 days. We count the sales. If the number didn't move, we say so and keep going.
What owners say first
Our leads are just bad.
Some are. But look at where they stop. If bad leads were the problem they would drop off evenly. They never do — they pile up at one point. That point is a process, and a process can be changed.
We already follow up.
Everyone says this. Almost nobody has counted it. How fast is the first reply, how many times do you try, and on which channel? When we count it out loud, the answer surprises the owner nearly every time.
We don't have the people for this.
Most of what leaks is timing and order, not headcount. Answering sooner and trying a third time costs nothing. Hiring is the expensive fix for a problem you may not have.
We bought a CRM and nothing changed.
A CRM remembers. It doesn't chase, and it doesn't know what to say. A tidy list of people who never heard back from you is still a leak.
Be honest with yourself
Don't book the call if:
If all three of those miss you, the 20 minutes will pay for themselves.
Two steps
On the call we look at your last 30 leads and tell you the single point losing you the most money. You keep the notes, whether or not you ever work with us.